Images are the #1 cause of slow-loading websites. According to HTTP Archive, images make up roughly 50% of the average web page's total file size. Reducing image sizes is the single most impactful thing you can do for page speed — and Google ranks faster sites higher. Here's how.
The 3-Step Image Workflow for Websites
- Resize to display dimensions. If your website displays images at 800px wide, don't upload a 4000px photo. Use the Image Resizer to resize first. Cut dimensions → instantly cut file size.
- Compress at 80% quality. At 80% JPEG quality, images shrink 50-70% with zero visible difference. Use the Image Compressor — side-by-side preview lets you verify quality.
- Use WebP format. WebP images are 25-35% smaller than JPEG at the same quality. Convert with the Image Converter if your site supports it.
Real Numbers: What to Expect
| Starting File | After Resize | After Compress (80%) |
|---|---|---|
| 4000×3000, 4.2MB | 800×600, 380KB | 800×600, 95KB |
| 6000×4000, 8.1MB | 1200×800, 890KB | 1200×800, 220KB |
| 1920×1080, 1.8MB | 800×450, 290KB | 800×450, 72KB |